A family factory in the west of Barcelona and one simple idea. Joan Rojas passion was the seed for our legendary multifunctional seamless tubular more than 25 years ago. He was looking for a warmer, more protective solution to the sun, wind, and cold while touring the country roads of Catalonia on his motorcycle. Born from a plan to enjoy life to its fullest, people soon loved it. Soon after, the market is shaken, BUFF® is born.